Beer Club 10

Overview

The “Beer Club 10” project is an integrated digital solution for a restaurant specializing in craft beer and traditional cuisine. The project included the development of a responsive website and a mobile app that allow restaurant guests to stay up to date with current promotions, new menu items, and events, as well as conveniently place online orders for delivery or pickup.

About the Company

Beer Club 10 is a unique restaurant that combines traditional cuisine with a wide selection of craft beers. Located in the city center, Beer Club 10 has become a favorite gathering place for enthusiasts of authentic beer traditions and flavors. The restaurant strives to create an unforgettable atmosphere where every guest can enjoy both gourmet dishes and the latest in brewing. However, the outdated website, which had been in use for many years, no longer met modern user expectations and negatively impacted online customer interaction.

About the Project

Beer Club 10 decided to update its digital presence and launched the project based on the Mobizy platform. The main goal was to create a modern digital platform that includes:

• Responsive Website: A new site that reflects the restaurant’s atmosphere, is convenient for browsing the menu and promotions, and showcases the uniqueness of the dishes and craft beer.
• Mobile App: A solution for iOS and Android that allows customers to quickly place delivery or pickup orders.
• 1C Integration: Ensures seamless data synchronization between the online platform and internal management systems.
• Modern Marketing Tools: Support for email marketing, push notifications, and user behavior analytics.
• Multilingual Support: The website and app are available in two languages to reach a broader audience.

Challenges

The Mobizy team was tasked with:

• Replacing the outdated solution: The old website needed to be replaced with a modern, responsive platform that met current user expectations.
• Developing mobile apps for iOS and Android: With an intuitive interface for online ordering and receiving push notifications.
• Maintaining 1C integration: Ensuring seamless connection between the new digital platform and the existing enterprise resource planning system.
• Order process optimization: Creating a convenient ordering functionality with options for delivery or pickup.
• Implementing marketing tools: Setting up analytics systems, push notifications, and email marketing tools to effectively engage and retain customers.
• Ensuring multilingual support: Providing multi-language capability for the convenience of international guests.

Solution

Using the Mobizy platform, a unified digital solution was launched that included:

• A new responsive website: A modern site was developed that captures the spirit of the restaurant, allowing customers to easily browse the menu, view promotions, and learn about new craft beer offerings.
• Mobile app development: An intuitive app for iOS and Android was created, simplifying the process of placing delivery or pickup orders.
• 1C integration: Seamless data synchronization was implemented, enabling automated order processing and maintaining the efficiency of internal business processes.
• Marketing tool implementation: Google Analytics tracking was set up, and an omnichannel system for push notifications and email marketing was integrated, enabling better customer interaction and increased engagement.
• Multilingual functionality: The WPML plugin was used to support multiple languages. Included in the subscription cost, this feature allows international customers to comfortably use the service.

Results

• Improved user experience: The modern website and mobile app significantly simplified the process of browsing the menu and placing orders.
• Business process optimization: Integration with 1C allowed for automated order processing, reducing manual work and increasing operational efficiency.
• Growth in online orders: The convenience of the new digital solution contributed to an increase in delivery and pickup orders, positively impacting financial performance.
• Brand modernization: Launching the project on the Mobizy platform helped Beer Club 10 strengthen its image as an innovative restaurant that combines culinary traditions with a modern approach to service.

Oleksandr, Beer Club 10:

Our old site was slow and inconvenient — it hadn’t been updated in a long time, and that started to interfere with our operations. With Mobizy, we got a new site and mobile app. Everything was done quite quickly, and the menu was transferred without any issues. Now everything works reliably, and it’s convenient for us.